1，抖音視頻特點
　　1. Features of Tiktok video
　　抖音內容創作的第一步是確定內容制作的形式。抖音平臺的內容應根據抖音平臺的互動特點、短視頻生態和用戶使用習慣，具有以下特點：
　　The first step of Tiktok content creation is to determine the form of content production. The content of Tiktok platform should have the following characteristics according to the interaction characteristics of Tiktok platform, short video ecology and user habits:
　　① 時長短
　　① Duration
　　抖音之前的視頻時間限制為15秒，之后打開了1分鐘和長視頻權限。事實上，對于普通創作者來說，15秒就足夠了。
　　The video time before Tiktok is limited to 15 seconds, and then 1 minute and long video permissions are opened. In fact, for ordinary creators, 15 seconds is enough.
　　建議新手將視頻長度控制在15秒左右。在表達主題的基礎上，視頻越短，越精越好。
　　It is recommended that beginners control the video length to around 15 seconds. On the basis of expressing the theme, the shorter and more refined the video, the better.
　　在后期，即使你可以發布長視頻，也不要輕易制作太長的視頻。
　　In the later stage, even if you can post long videos, do not easily create videos that are too long.
　　一旦視頻太長，首先很容易結構不緊湊，影響內容質量；其次，用戶閱讀的可能性較低，完播率的比例也會下降。
　　Once the video is too long, it is easy for the structure to be loose, which affects the quality of the content; Secondly, the likelihood of users reading is low, and the completion rate will also decrease.
　　15秒不是絕對的限制。當你能創建一個長而高質量的內容時，你可以發布一分鐘或更長的視頻。
　　15 seconds is not an absolute limit. When you are able to create long and high-quality content, you can post a one minute or longer video.
　　不過，需要小心。如果視頻不能保證持續的吸引力，則必須遵循時間短的原則。
　　However, caution is needed. If the video cannot guarantee sustained appeal, the principle of short duration must be followed.
　　② 開頭有趣
　　② Interesting beginning
　　抖音視頻開頭的3秒鐘非常重要。當用戶瀏覽視頻，不知道視頻的內容時，他會繼續觀看來確定視頻的內容，并確認他是否感興趣。
　　The first three seconds of the Tiktok video are very important. When users browse videos without knowing the content, they will continue to watch to determine the content of the video and confirm whether they are interested.
　　創作者需要利用視頻的前3秒來吸引用戶的注意力，讓用戶看下去。
　　Creators need to use the first 3 seconds of the video to attract users' attention and keep them watching.
　　制作視頻時，要注意開頭有趣的原則，仔細設置視頻的開頭。吸引力可以通過提問、提問、夸張、一句話總結要點等方式提高，讓用戶有看下去的欲望。
　　When making a video, pay attention to the principle of having an interesting beginning and carefully set the beginning of the video. Attraction can be enhanced through questioning, exaggeration, summarizing key points in one sentence, and other methods to make users have the desire to continue reading.
　　③ 節奏感
　　③ Rhythm sense
　　抖音最初是一個音樂社區，有很強的音樂風格。在抖音視頻的制作中，無論是配樂還是編輯，都應該盡可能有節奏感，以提高視頻的聲畫吸引力。
　　Tiktok was originally a music community with a strong music style. In the production of Tiktok video, both the soundtrack and the editor should have a sense of rhythm as far as possible to improve the appeal of the sound and picture of the video.
　　在選擇抖音視頻配樂時，可以選擇節奏感強、內容一致的流行音樂作為配樂。在視頻編輯中，可以使用跳剪、加速播放、音樂踩點等方式來提高視頻的節奏感。
　　When choosing Tiktok video score, you can choose pop music with strong rhythm and consistent content as the score. In video editing, methods such as skip cutting, accelerated playback, and music tapping can be used to enhance the rhythm of the video.
　　④ 結尾有料
　　④ Ending with material
　　視頻的結尾也很重要，結尾決定了用戶是否可以看完，是否會喜歡它。
　　The ending of a video is also important, as it determines whether the user can watch it and whether they will like it.
　　在視頻設計中，為了提高結尾的質量，通過結尾逆轉、最后的答案、埋彩蛋等方式來提高用戶在視頻結尾的收益感，從而提高視頻的完成率和互動率。
　　In video design, in order to improve the quality of the ending, methods such as ending reversal, final answers, and Easter eggs are used to enhance users' sense of gain at the end of the video, thereby increasing the completion rate and interaction rate of the video.
　　⑤ 字幕炫酷
　　⑤ Subtitles are cool
　　玩抖音不僅僅是看視頻，更是看視頻、聽聲音、看文字的綜合體驗。抖音的內容不僅要有美麗的視頻畫面，還要有清晰的文字和良好的臺詞。
　　Playing Tiktok is not just watching videos, but also a comprehensive experience of watching videos, listening to sounds, and reading words. The content of Tiktok should not only have beautiful video pictures, but also have clear words and good lines.
　　抖音視頻通常節奏快，語速快。如果沒有字幕，或者字幕不清晰，會影響用戶對視頻內容的體驗。
　　Tiktok videos usually have fast rhythm and speech speed. If there are no subtitles or the subtitles are unclear, it will affect the user's experience of the video content.
　　字幕可以通過剪輯自動識別聲音快速添加，關鍵詞可以通過圖片中的大字、動態字幕、字幕變色等方式彈出，強調核心內容。
　　Subtitles can be quickly added by automatically recognizing sounds through editing, and keywords can be popped up through large characters in images, dynamic subtitles, subtitle color changes, etc., emphasizing the core content.
　　使視頻視覺效果更好，同時通過字幕內容增強用戶感知。
　　Improve the visual effect of the video while enhancing user perception through subtitle content.
　　2，視頻創作流程
　　2. Video creation process
　　① 確定主題
　　① Determine the theme
　　我發現許多小白創作的視頻缺乏主題。他發了一段視頻，我很困惑，不知道他想說什么，也不知道視頻存在的意義。這樣的視頻不可能爆的。
　　I have found that many videos created by novices lack themes. He posted a video, and I was confused. I didn't know what he wanted to say or the purpose of the video. This kind of video cannot go viral.
　　主題是視頻的靈魂。創建視頻的第一步是確定主題，然后緊緊圍繞主題表達內容。主題是視頻的內容。最好用一句話解釋主題，然后讓用戶在15秒內了解具體內容。
　　The theme is the soul of the video. The first step in creating a video is to determine the theme and then express the content closely around it. The theme is the content of the video. It is best to explain the topic in one sentence and let the user understand the specific content within 15 seconds.
　　通常根據賬號定位明確幾個可以做的大方向，擴展思維。然后在各個方向上詳細思考具體內容，標出關鍵詞，然后根據關鍵詞詳細布局出每周和每天的主題。
　　Usually, based on account positioning, identify several major directions that can be done to expand thinking. Then carefully consider the specific content in various directions, mark the keywords, and then layout the weekly and daily themes in detail based on the keywords.
　　可以根據每月和每周的計劃，首先寫出每月的方向和每周的主題。然后根據本周的主題創建每天的具體內容。
　　You can first write out the monthly direction and weekly theme based on the monthly and weekly plans. Then create specific content for each day based on the theme of this week.
　　比如“荔枝電商”這個賬號，定位為電商和新媒體內容分享，則創作方向可以是新知識分享、平臺運營，案例解析、工具講解、熱門話題創作等。
　　For example, if the account "Litchi E-commerce" is positioned as an e-commerce and new media content sharing platform, the creative direction can be new knowledge sharing, platform operation, case analysis, tool explanation, hot topic creation, etc.
　　然后新媒體平臺運營方向，又可以分為微博、微信、抖音、自媒體、快手等平臺，在抖音平臺上，又可以有抖音上熱門技巧、抖音豎屏拍攝技巧、抖音視頻剪輯技巧、抖音字幕添加技巧等主題。
　　Then the operation direction of new media platform can be divided into microblog, WeChat, Tiktok, We Media, Kwai and other platforms. On the Tiktok platform, there can be popular skills on Tiktok, Tiktok vertical screen shooting skills, Tiktok video editing skills, Tiktok subtitle adding skills and other topics.
　　這樣從宏觀到具體，既能保證創作思路源源不斷，又能保證每期內容不偏離定位。每期主題按規劃進行創作，保證了執行的有效性，同時可以通過計劃性運營，檢驗不同內容對用戶的友好性，有利于在持續運營中優化。
　　This way, from macro to specific, can ensure a continuous flow of creative ideas and ensure that each issue's content does not deviate from its positioning. Each theme is created according to the plan, ensuring the effectiveness of execution. At the same time, through planned operation, the user friendliness of different content can be tested, which is conducive to optimization in continuous operation.
　　② 明確創意
　　② Clearly define creativity
　　視頻創意包括兩個方面。
　　Video creativity includes two aspects.
　　首先，視頻形式的創意是否具有拍攝、角色和編輯的特點和風格。
　　Firstly, whether the creative form of the video has the characteristics and style of shooting, characters, and editing.
　　第二，視頻內容的創意。一個視頻用戶看完后得到了什么。你笑得開心嗎？故事的好奇心滿足了？風景的美麗和快樂？美的外表？還是掌握了一項技能？
　　Secondly, the creativity of the video content. What did a video user get after watching it. Are you smiling happily? Has the curiosity of the story been satisfied? The beauty and joy of scenery? Beautiful appearance? Or have you mastered a skill?
　　視頻內容的創意尤為重要。每個視頻都應該在劇本創作階段想明白創意點。就像在你開玩笑之前，你必須清楚梗是什么。
　　The creativity of video content is particularly important. Every video should have its creative points figured out during the script creation stage. Just like before you joke, you must be clear about what the meme is.

　　你可以從用戶的角度感受這個作品，看看是否有創意，是否能get到創意點。如果沒有，繼續明確創意，優化表達方式。
　　You can feel this work from the user's perspective, see if it has creativity, and see if you can get the creative points. If not, continue to clarify the idea and optimize the way of expression.
　　③ 劇本文案創作
　　③ Script and copywriting creation
　　劇本臺詞的創作是視頻的骨架，建立一個好的骨架大約等于讓視頻有一個原型。情景喜劇和故事視頻，首先寫劇本和臺詞。知識視頻應該寫一份文案。
　　The creation of script lines is the skeleton of the video, and building a good skeleton is roughly equivalent to giving the video a prototype. For sitcoms and story videos, first write the script and lines. Knowledge videos should have a copy written.
　　注意短視頻的創作。劇情要快速推進，文案要精煉。劇本臺詞創作之初，要不斷優化內容，“壓縮”劇情和字數，提煉成品視頻。
　　Pay attention to the creation of short videos. The plot needs to advance quickly, and the copy needs to be refined. At the beginning of script dialogue creation, it is necessary to continuously optimize the content, "compress" the plot and word count, and refine the finished video.
　　④ 腳本撰寫
　　④ Script Writing
　　視頻腳本是指視頻拍攝的腳本，是根據劇本分解的視頻拍攝的具體方法，是拍攝前的準備工作。例如：
　　Video script refers to the script for video shooting, which is the specific method of video shooting decomposed according to the script, and is the preparation work before shooting. For example:
　　需要注意的是，對于劇情類視頻，需要根據劇本的每個鏡頭編寫相應的拍攝腳本。然而，對于錄制屏幕視頻，只需要編寫宏觀制作腳本。例如，對于上述文案，我需要在視頻拍攝開始時編寫以下腳本：
　　It should be noted that for narrative videos, corresponding shooting scripts need to be written for each shot in the script. However, for recording screen videos, only macro production scripts need to be written. For example, for the above text, I need to write the following script at the beginning of video shooting:
　　1、采用手機錄屏的方式錄制畫面和聲音
　　1. Using mobile phone screen recording to record images and sounds
　　2、錄屏內容為原創圖片及品牌廣告圖片3、格力空調等品牌廣告語圖片來源為搜索，搜索對應品牌產品圖，圖片尺寸為4：3，清晰度要達到7204、原創圖片通過PPT制作固定模板，長期使用5、為保證視頻效果，PPT中添加動態播放效果6、剪輯時添加核心關鍵詞字幕，字幕是動態效果7、聲音節奏要快，剪輯時稍加速，使節奏緊湊
　　2. The recorded content includes original images and brand advertising images. 3. The source of brand advertising slogans such as Gree air conditioning images is search, and the corresponding brand product images are searched. The image size is 4:3 and the clarity should reach 7204. The original images are made into a fixed template through PPT and used for a long time. 5. To ensure the video effect, dynamic playback effects are added to PPT. 6. Core keyword subtitles are added during editing, which are dynamic effects. 7. The sound rhythm should be fast, and the editing should be slightly accelerated to make the rhythm compact
　　通過以上腳本的寫作，明確了視頻制作的具體方法。接下來要做的是根據腳本執行，收集材料，制作材料，錄制視頻。
　　Through the writing of the above script, the specific methods of video production have been clarified. The next step is to execute the script, collect materials, create materials, and record videos.
　　⑤ 視頻素材拍攝
　　⑤ Video material shooting
　　當視頻腳本寫得足夠好時，拍攝就是執行。拍攝需要構圖、運鏡、打光、錄音等技能。但對于大多數抖音場景來說，這部分技能并不高，只需要足夠的光線、干凈的圖片和清晰的聲音。
　　When the video script is written well enough, shooting is execution. Shooting requires skills such as composition, camera movement, lighting, and recording. But for most Tiktok scenes, this part of the skills is not high, just enough light, clean pictures and clear sound.
　　因此，對于個人創作者來說，拍攝并不是最困難的環節。只有在制作更專業的視頻內容時，才能突出拍攝技術的重要性。建議新手在初始運營中注重內容，在后期不斷學習和提高拍攝技術，不斷提高視頻內容和制作精度。
　　Therefore, for individual creators, filming is not the most difficult part. Only when producing more professional video content can the importance of filming techniques be highlighted. It is recommended that beginners pay attention to content in the initial operation, continuously learn and improve shooting techniques in the later stage, and continuously improve video content and production accuracy.
　　⑥ 素材剪輯后期
　　⑥ Material editing post production
　　指剪輯和合輯。剪輯的基本工作是剪掉無用的材料，留下所需的部分。這部分工作可以在手機上實現，無論是剪映、Inshot等工具還是專業的PR等，都能實現。
　　Refers to editing and compilation. The basic job of editing is to cut out useless materials and leave behind the necessary parts. This part of the work can be implemented on mobile phones, whether it is using tools such as Jianying, Inshot, or professional PR.
　　后期主要是指提高視頻效果的工作，如特效和配色。對于大多數抖音視頻，后期工作不需要太多。在剪輯部分，只需完成材料合輯、變速、轉場、字幕添加等工作。剪輯技巧將在后期單獨講解。
　　Post production mainly refers to the work of improving video effects, such as special effects and color matching. For most Tiktok videos, post work does not need much. In the editing section, it is only necessary to complete tasks such as material compilation, variable speed, transition, and subtitle addition. The editing techniques will be explained separately in the later stage.
　　⑦ 發布傳播技巧
　　⑦ Release communication skills
　　在發布和傳播過程中，主要考慮抖音算法推薦原理進行運營，本部分見下面詳細說明。
　　In the process of release and dissemination, the Tiktok algorithm recommendation principle is mainly considered for operation. This part is described in detail below.
　　最近無人直播帶貨特別火！點下方復習：抖音無人直播會封號么？無人直播如何操作？
　　Recently, unmanned live streaming sales have been particularly popular! Click below to review: Is Tiktok's live broadcast without anyone assigned a title? How to operate unmanned live streaming?
　　3，運營根本之道
　　3. The fundamental way of operation
　　運營抖音平臺，除了掌握運營技能和運營方法外，還要實現持續的深度輸出。持續深度輸出是運營的必要條件，主要有三個原因。
　　In addition to mastering the operation skills and methods, the Tiktok platform also needs to achieve continuous in-depth output. Continuous deep output is a necessary condition for operation, mainly for three reasons.
　　① 提升賬號質量
　　① Improve account quality
　　可持續運營可以提高抖音號的質量，質量越高，獲得平臺推薦的可能性就越大。持續運營是平臺推薦的因素之一。
　　Sustainable operation can improve the quality of Tiktok. The higher the quality, the more likely it is to be recommended by the platform. Continuous operation is one of the factors recommended by the platform.
　　② 量變引起質變
　　② Quantitative change leads to qualitative change
　　在不斷的深度創作中，你的水平會不斷提高，視頻質量會越來越好，運營方法也會越來越成熟。
　　In continuous deep creation, your level will continue to improve, video quality will become better, and operational methods will become more mature.
　　這些量的積累最終實現的是質的提升。從根本上說，高質量的內容才可以成功，所以持續深度創作是引發質變的唯一途徑。
　　The accumulation of these quantities ultimately leads to a qualitative improvement. Fundamentally, high-quality content is the key to success, so continuous and in-depth creation is the only way to trigger a qualitative change.
　　③ 偶然性
　　③ Contingency
　　在自媒體時代，每個人都有成名的可能性，這可能是一個偶然。抖音平臺的偶然一方面是由算法決定的，另一方面是由社會傳播的特點決定的。在持續的深耕中，與這種偶然相遇的概率會加大。
　　In the era of self media, everyone has the possibility of becoming famous, which may be a coincidence. The chance of Tiktok platform is determined by the algorithm on the one hand, and the characteristics of social communication on the other hand. In continuous cultivation, the probability of encountering such chance encounters will increase.
　　作為算法推薦的高質量創作平臺，抖音平臺的運營增長曲線不是弧形曲線，而是階梯狀增長曲線。抖音賬號的粉絲積累是通過一次又一次的爆款視頻來實現的。
　　As a high-quality creation platform recommended by the algorithm, the operation growth curve of Tiktok platform is not an arc curve, but a ladder shaped growth curve. The accumulation of fans of Tiktok account is realized through the video of the hot money again and again.
　　一次又一次的爆款擴大了號的冷啟動范圍，每次爆款后，賬戶下次都可以得到更多的推薦。通過一次又一次的爆款，抖音平臺的運營增長已經完成。所以運營抖音，不要害怕持續的數據平坦，堅持創作，繼續深入輸出。相信念念不忘，必有回響。
　　The repeated hot selling has expanded the cold start range of the account, and after each hot selling, the account can receive more recommendations next time. The operation growth of Tiktok platform has been completed through the explosion of funds again and again. Therefore, when operating Tiktok, don't be afraid of continuous data flatness, stick to creation, and continue to output in depth. Believe that if you never forget, there will be echoes.